Challenge
Create a unique digital activation for the Global Annual Meeting of Pernod Ricard.
Story
NFTs? Nice Freaking Tequila, of course. We developed a full study about NFTs for brands and created the 1st NFT collection of HoT (House of Tequila). We worked with several top Mexican Artists, including Gil Cerezo from Kinky, to create a collection in OpenSea, and made an auction to raise funds for an NGO that takes care of foster children.
What happened?
Thanks to this activation, Pernod Ricard and House of Tequila are exploring the new possibilities of Web 3 marketing and its benefits, helping foster children along the way!
The Result
Gallery
