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Guillermo del Toro & UDG
Experiential Marketing

Challenge

Help them to make possible the exhibit: At Home with Monsters.

Story

A friend of ours introduced us to the UDG (University of Guadalajara) to help them obtain private funds and sponsorships to make this project possible. So, we designed a business proposal for partners, which included special features, brand activations, exposure, and more.

What happened?

We talked with different partners and we were able to offer a win-win situation with Peugeot and Victoria. With Peugeot, we were in charge of the whole collaboration. Given the results of the campaign, Peugeot made us their “lead” partner for creative production and experiential marketing.

What happened?

We talked with different partners and we were able to offer a win-win situation with Peugeot and Victoria. With Peugeot, we were in charge of the whole collaboration. Given the results of the campaign, Peugeot made us their “lead” partner for creative production and experiential marketing.

The Result

Gallery